The Metro Atlanta Chamber is one of the driving economic forces in the city of Atlanta and the entire metro area. Businesses from around the world seek out the resources and services the chamber has to offer, ranging from relocation assistance to membership among the brightest business people this side of the world.
This project involved a complete overhaul of the chamber's online experience, incorporating a full rebrand while also launching a modern, user-focused website. As the lead copywriter on this project, my work involved overseeing all copywriting on this account — specifically including the homepage copy, and all content within the Economic Development and Membership and Registration portions of the site.
Working closely with the user experience team and the intelligence team, we were able to create a content experience that would drive users to specific pages on the site and, ultimately, to the membership section.
