It's no secret the world of marketing has changed dramatically with the onset of digital. But not every industry adapted the same way to the opportunities and changes that came with it. Dealer marketing is a shining example of just that. For years, dealer marketing was known as a notoriously complex process, often requiring a great deal of time and resources without seeing a direct return as a result of those efforts. Autotrader decided to change that with its suite of Co-Op marketing solutions.
This project was part of Autotrader's product rollout. Our job: create content that would convey the value of Co-Op in terms everyone could understand — all without taking up too much time. The result came together in the form of a kinetic type video, one that would go on to recruit dealers into the program. My role involved writing the script for the video and choosing which words and phrases would appear within the animation.
